CASE STUDY
Executive Roundtable on Connected Home Trends
Entertainment Technology Company Hosts Global Panel on Customer Experience
An entertainment technology company serving the network service provider market sought to bolster relationships and assert leadership on innovative strategies for meeting evolving demands of connected-home consumers.
The Challenge
The connected home market's evolution has shifted how network service providers utilize customer-premises equipment to address household’s digital needs.
The client wanted to transition from a contract manufacturer to a strategic partner in designing and deploying revenue-generating products and services to connected homes.
The Approach
To meet this challenge, Mindshare Capture Consulting orchestrated a global virtual event, featuring panelists, including network service provider clients from Asia, Europe, and North America, which was streamed worldwide. Media and analysts were invited to attend.
Besides developing the editorial plans for each panel, the team coached participating executives to ensure informative and thought-provoking discussions for the audience of senior technology decision-makers.
Following the event, Mindshare Capture Consulting produced post-event reports capturing panel insights. The reports were used by the entertainment technology company to engage internal and external stakeholders.
The Outcomes
The project garnered enthusiastic response, with panelists and audience members alike requesting follow-up events, including media interviews.
The event bolstered the client's reputation among existing customers, prospects and press.
Participating executives elevated their profile as experts on delivering insights on the strategic, operational, financial and technological imperatives for enhancing customer experiences in the connected home market.