CASE STUDY
Voice of the Customer Firm Rebuilds Market Presence
Data and Analytics Executives Put Voice of the Customer Into Strategic Context for External Communications
A prominent data and analytics company, with over 50 years as a leader in providing Voice of the Customer (VoC) services, sought to rebuild its thought leadership standing after experiencing consecutive year losses in media coverage.
The Challenge
Despite its heritage, the company was viewed as simply offering basic data services rather than robust strategic insights.
As a result subject matter experts were seen as tactical number-crunchers rather than trusted industry advisors.
The Approach
To address this challenge, Mindshare Capture Consulting identified promising executives and coached them through a series of workshops to communicate with the market in a credible, authoritative, and audience-oriented manner.
After completing the thought leadership training, our team worked with the executives to identify critical problem statements in the market that were in the news and on the minds of target audiences. The newly coached thought leaders provided clarity on those issues.
The Outcomes
Mindshare Capture Consulting crafted a multi-year thought leadership program engaging over a dozen top-level executives and placing more than 100 bylined articles campaigns with highly targeted media outlets.
The client's reputation soared across industries, becoming a trusted source of insight in prominent publications, events, and executive forums.
The company experienced enhanced audience engagement and sales enablement through speaking engagements and direct client outreach efforts.