CASE STUDY
Lead Generation for Risk Management Solution
Professional Services Company Leverages Thought Leadership to Introduce New Risk Management Solution
A multinational professional services organization needed to promote a new enterprise risk quantification solution for large enterprises pursuing aggressive modernization and digital transformation initiatives.
The Challenge
There was limited awareness of the new offering among crucial internal and external stakeholders.
The organization struggled to articulate and clarify the role that the new technology solution would play to support business transformation in a volatile risk environment.
The Approach
Mindshare Capture Consulting launched a thought leadership campaign targeting large enterprise executives to identify prospects for future engagements.
Our team interviewed client executives to create podcasts, executive articles, and other thought leadership materials. These assets were utilized by the client to introduce the new solution and services to targeted stakeholders.
Mindshare Capture Consulting then distributed these materials through its media syndication network to enhance exposure of the solution and client thought leaders.
The Outcomes
This campaign elevated the client’s brand reputation as a specific source of insight for companies seeking to incorporate risk management into strategic technology-enabled functions across vertical industry segments.